How To Make A Video Sales Letter
by admin on April 14, 2010
in How To Make A Video Sales Letter
The hottest thing in marketing today is a video letter. Everybody is using them, from insurance companies to wellness programs. Every major advertising agency has a department that produces them for their clients. No self respecting company will even consider doing a campaign without developing several types of video letters. The age of ordinary sales letters has passed. Why would anyone bother reading them, when you can see cool video and still get the information? How to make a video sales letter:
Video Sales Letters are pretty easy to make. All you need is a presentation program, screen capture software (both of these are available in free versions) and a microphone. Simply record your voice over the PowerPoint presentation while capturing it and you are done. Simple as that. No expensive production, complicated audio and video editing software, nothing. You can make one of this in a single afternoon. Just use your imagination and follow few simple rules.
In order to produce effective video sales letter, you need to think through what is that you want your potential customers to know about you and your product. Introduce your self and explain why your product is important.
If you have any negative feedback, now is the time to address it. Then you should proceed to tell why is important for customers to buy your product and in what way it will benefit them. Add a few sentences about the product it self, emphasizing its value points and then move to the price.
Include all the bonuses you are offering and promotions, if you have them. Make sure to again underlie a value of your product and what are the customers getting for their money.
The background you use should reflect the fine points of your product, ensuring that visual content is representing the narrative. Experiment little, select few of your friends and have them watch preliminary versions before choosing the one you’ll send out into the world. You’ll be surprise what a difference an unbiased opinion can make.
If you are making video sales letter for the first time, and you are still learning how to make a video sales letter try to keep everything simple. You don’t want to turn into a PowerPoint mess. Also, if you are not happy with your voice, get someone to narrate for you. Plan ahead and always try to have a bigger picture in front of you. Follow this simple advices and your video sales letter will be a success.
Easy Video Sales Letters
by admin on April 1, 2010
in Easy Video Sales Letters
Is it easy to make Video Sales Letters? You betcha it is!
As long as you follow a simple 12 step formula, you’ll be on your way to quickly creating easy video sales letters. They’re so easy to make, they basically cut weeks off of your copy writing time.
If you’re like me, than copy writing can be a huge pain in the ass. You have to know exactly what to say and when to say it. When you’re writing something, it’s hard to convey emotion and expression.
You do your best by changing fonts and using images and highlights, but it just doesn’t come across as easy as voice inflection. When you’re speaking and showing a slide, it’s easy to emphasize EXACTLY how you want the customer to perceive something.
There is no need to be intimidated by video sales letters. They are easy to make.
All you have to do to learn how to make easy video sales letters is follow a simple 12 step formula for creating them. To learn how, click the link below that says 12 step formula for Easy Video Sales Letters.
