I know for most of the posts on this site we talk about sales letter videos.  But I’d thought I’d change things up a bit because without traffic, your sales video makes no sense at all.

I’m providing you with a killer video on traffic from the King of SEO and Affiliate Marketing, Jeff Johnson, founder of Underground Training Lab.

Jeff is a magician when it comes to traffic and traffic sources.  Watch the video I’ve included below and then click the link under that to learn more about Traffic Voodoo, Jeff’s insanely popular membership training on all things internet marketing.

Enjoy the video!

Traffic Voodoo 2 Bonus

Oh, by the way, leave a comment below and let me know if you like this video and want me to post more like it.  Or tell me if you hate it or don’t care.

The video itself can be prepared by anyone who knows how to use a digital camera, but if you want the best quality presentation, you may want to hire a professional to do the script or filming or both. In this way, you have a job that looks great and stays on target. A professional can help you in all aspects of your presentation.

There are many things about your business that would make an interesting and innovative sales letter. You will need to make a determination about who the video is intended to reach. It may be for catching the interest of new customers for your business. It could be prepared to launch a new product or service. It might be an introduction to your physical plant or staff members.

The video should be part of an overall marketing plan for your business. Sending a video that describes a product that your prospective client has no knowledge of or interest in is a waste of time. Your marketing campaign may use a sales video as an introduction to your business when a sales person is calling on a new customer. It helps the customer look at the information about your business or product with no pressure.

You will need to make the video available to those who have the technology to view it easily. Even now, with all the technology that is available, some individuals and businesses don’t have the capability to view a video easily on the computer. Making the video available in a format that suits the customer is important to prevent frustration and a negative result from your efforts.

A targeted sales letter video can be an excellent addition to your marketing tools. When used wisely it is effective and economical as well. Visually oriented customers will find the images more appealing, while those who are tired of written sales letters will enjoy the unique approach offered by a video sales call.

Video Sales Letter Formula

Decades ago, when the camera was new, not a lot of people knew how to use it. The only people who knew the technicalities of picture-making were the professional photographers themselves. The most that people knew about it was that they have to sit very still in front of this new device, and then marvel afterwards at this seemingly new form of painting.

Now back to the present future, even kids have their own camera. They can take portraits of themselves or anyone else for that matter. Anyone can take pictures! Such is the effect of a tool that is made readily available for a lot of people.

And so it is with making sales videos. The tools to make one are easy to get by that it would be almost unwise not to try. And with a video being both audio and visual, there’s no doubt that it would greatly appeal to the senses of your potential clients. Not to mention it provides the user – again, your potential client – some degree of control as to the process of watching (and listening) to it. A user’s convenience is always beneficial for any business endeavor.

Luckily there are various options for you to incorporate this idea into your business. You can either, if you have enough money, hire somebody else, a company perhaps, to do it for you. Or you can simply make your own video if you know the technicalities. Or you can use power point.

Now I don’t suppose anyone would not want to have sales videos of their products and services. So here are a few things to remember:

You have to tell a story – People like stories. You can’t simply jump into telling what your services or products are and what they do. The video must talk about, for example, your vision, meaning why you came up with this product or service; why you came up with such a brand name; what it took for you to build, design and make it into a reality, etc. A short background will make the viewer more ready and eager to know what they can benefit from your products and services.

Length of video – A length of 20 minutes minimum and 30 – 35 minutes maximum will suffice. A brief introduction will go a long way.

Selling Points – A product or service may have too many selling points as to fit a 35 minute video. So do make sure to pick only at least 5 key selling points and explain each one briefly. The sensibility or practicality of the price may also be one of the five things that you want to discuss.

If you keep in mind all tips, and with a little personal touch on your part, your sales videos will be a blast.

Video Sales Letters are pretty easy to make. All you need is a presentation program, screen capture software (both of these are available in free versions) and a microphone. Simply record your voice over the PowerPoint presentation while capturing it and you are done. Simple as that. No expensive production, complicated audio and video editing software, nothing. You can make one of this in a single afternoon. Just use your imagination and follow few simple rules.

In order to produce effective video sales letter, you need to think through what is that you want your potential customers to know about you and your product. Introduce your self and explain why your product is important.

If you have any negative feedback, now is the time to address it. Then you should proceed to tell why is important for customers to buy your product and in what way it will benefit them. Add a few sentences about the product it self, emphasizing its value points and then move to the price.

Include all the bonuses you are offering and promotions, if you have them. Make sure to again underlie a value of your product and what are the customers getting for their money.

The background you use should reflect the fine points of your product, ensuring that visual content is representing the narrative. Experiment little, select few of your friends and have them watch preliminary versions before choosing the one you’ll send out into the world. You’ll be surprise what a difference an unbiased opinion can make.

If you are making video sales letter for the first time, and you are still learning how to make a video sales letter try to keep everything simple. You don’t want to turn into a PowerPoint mess. Also, if you are not happy with your voice, get someone to narrate for you. Plan ahead and always try to have a bigger picture in front of you. Follow this simple advices and your video sales letter will be a success.

A video on your website adds an opportunity to develop a relationship with each visitor to your site and build trust. The long sales letter has proven itself to be ineffective in achieving the level of sales that is possible. For one thing, an average visitor to a website will not scroll down more than three times on a webpage before they exit, without purchasing the product.

An effective video, that has been well thought out and planned can be a remarkably effective tool. However, it is important that the video not be over five to six minutes long and be informative and interesting. The lack of effectiveness of the long, hard-sell sales letter will be the same with a long, hard-sell video.

Create your video sales letter script with the customer and purpose of the video in mind. Many people who create long, boring sales letters and videos have simply not produced the product with the customer in mind. They often have the mind-set of the old car salesmen that followed people around yammering because they thought they could make a sale if they kept repeating information and wore the customer down. Of course, that didn’t work, and doesn’t work today.

The effective formula for a video script is relatively simple. Present the video with a face to face discussion with your customer. Make eye contact with the camera and personalize the message. Keep in mind that your video is short, but talking fast to cram more information in will not be effective.

Be positive and upbeat when making your video. There is a rhythm in excellent sales videos and watching different presentations will give you a good idea of the rhythm. Pay attention to what does not work and do not use those strategies in your video.

Open with what your video is about, who you are, and why you came up with the product or service you are selling. Follow this introduction with the negatives that a customer may have and answer each of those negatives. Do not be condescending during this conversation. Think of all the negatives a customer may have and discuss them with short, concise, information.

The next segment will include how the customer will benefit from the product. Don’t make promises that sound ridiculous. The majority of your customers are intelligent people who know that it is not possible to make a gazillion dollars a month by sitting on their rear-end watching TV. Be honest, be real, and do not over-promise and under-deliver on your product.

Discuss what the product does and things that your customer will learn or gain by investing in the product. If the product is an eBook, talk about the number of chapters, pages, and what the book contains. Just a few details about the book, don’t read from the book, provide an overview of what is in the book that makes it valuable to your customer.

Finally, talk about price. Some people use the old sales letter technique of starting high and going lower on the price until they get to the bottom price. If you have a limited offer or bonuses to include, discuss their content. If you have a newsletter, this is the place to encourage the potential customer to sign up to receive more information.

Research your demographic before writing your video sales letter and write to what the majority of your target market will respond to. If the majority of your demographic is turned off by rock music, don’t use rock music as the background of your video. If the majority of your demographic watches videos on their phone, don’t use graphics that will be hard to see if they are the size of a postage stamp.

If you have never made a video and are unsure of your demographic, seek the assistance of a professional who has knowledge and expertise in making 5-6 minute videos that are effective. Before committing to a partnership with a professional, view some of the videos they have produced and get a feel for their style. When you find a professional who has a style that fits with yours, they will be able to provide you with an effective video sales letter script that will increase your revenue and visitors to your site.

As long as you follow a simple 12 step formula, you’ll be on your way to quickly creating easy video  sales letters.  They’re so easy to make, they basically cut weeks off of your copy writing time.

If you’re like me, than copy writing can be a huge pain in the ass.  You have to know exactly what to say and when to say it.  When you’re writing something, it’s hard to convey emotion and expression.

You do your best by changing fonts and using images and highlights, but it just doesn’t come across as easy as voice inflection.  When you’re speaking and showing a slide, it’s easy to emphasize EXACTLY how you want the customer to perceive something.

There is no need to be intimidated by video sales letters.  They are easy to make.

All you have to do to learn how to make easy video sales letters is follow a simple 12 step formula for creating them.  To learn how, click the link below that says 12 step formula for Easy Video Sales Letters.

12 Step Formula For Easy Video Sales Letters

I’m sure, if you’re like me, you think they’re pretty cool.

Lets talk a bit about the advantages of using a Video Sales Letter Formula.

First, they are easy to do.  All it really takes is a powerpoint program and a screen recorder.

Second, they are fast to make.  Instead of taking a week or more to write a long form sales letter, you could create a video sales letter in a matter of a couple of hours.

Third, have you said this before, who has time to read a long form sales letter?

With video, your prospect doesn’t have to read the entire sales letter.  Besides, what do they do anyway?  They scroll right to the bottom of the page so they can see how much your product costs, right?

Using the video sales letter formula, you don’t have to worry about that.  And in the formula, you can a a “Magic Buy Button” script so that the price doesn’t actually appear until you’re ready.

That way, your customer has to watch the video to a certain point, giving you time to engage them and stir up emotions.

Have you ever written a sales letter and wish it could be read the way you want it?  Sometimes punctuation isn’t enough.  Nor is highlights, font changes or pictures.  If you want it read in your voice, than the best way is to use YOUR voice.

Some of you are probably afraid of video.  But you don’t have to be.

You don’t even have to be on camera!  You can just record powerpoint slides and use your voice.  If you’re uncomfortable with your voice, just have someone else read the slides for you!

Look, video is the wave of TODAY.  Not the future.  If you want to start converting your traffic at a higher percentage, then you need to use the video sales letter formula.

I’m even using more video sales letters when promoting affiliate products.  I basically drive traffic to a video sales letter.  The main objective of the video sales letter is to warm up the prospect so they are excited about the video I’m sending them to.

What it has meant for me is an increased conversion rate.  And, as you know, that means greater profits!  I’m not even spending more on new traffic.  I’m just converting more of the traffic I had.

In a promotion I did in February, I converted affiliate traffic at nearly 3%.  What would that do to your profit margins if you could covert your PPC traffic into buyers at a higher rate?

For me it was huge.  Which is why I’m a RAVING FAN of using the video sales letter formula.

So, you’re probably thinking, just what the heck is this video sales letter formula?

It’s a step-by-step process to create a video sales letter.  To learn more about it, click the link below!

Video Sales Letter Formula