Preparing And Using A Sales Letter Video

A sales letter video is a relatively new and popular way to distribute information about your company or your product. When you have regular customers who might be interested in products similar to those that they have already purchased from your business, a sales video can be easily distributed to anyone who has email. For those customers where there is a mailing address, a regular letter can point them in the direction of your website where they have access to the same video.

The video itself can be prepared by anyone who knows how to use a digital camera, but if you want the best quality presentation, you may want to hire a professional to do the script or filming or both. In this way, you have a job that looks great and stays on target. A professional can help you in all aspects of your presentation.

There are many things about your business that would make an interesting and innovative sales letter. You will need to make a determination about who the video is intended to reach. It may be for catching the interest of new customers for your business. It could be prepared to launch a new product or service. It might be an introduction to your physical plant or staff members.

The video should be part of an overall marketing plan for your business. Sending a video that describes a product that your prospective client has no knowledge of or interest in is a waste of time. Your marketing campaign may use a sales video as an introduction to your business when a sales person is calling on a new customer. It helps the customer look at the information about your business or product with no pressure.

You will need to make the video available to those who have the technology to view it easily. Even now, with all the technology that is available, some individuals and businesses don’t have the capability to view a video easily on the computer. Making the video available in a format that suits the customer is important to prevent frustration and a negative result from your efforts.

A targeted sales letter video can be an excellent addition to your marketing tools. When used wisely it is effective and economical as well. Visually oriented customers will find the images more appealing, while those who are tired of written sales letters will enjoy the unique approach offered by a video sales call.

Video Sales Letter Formula

Video Sales Letter Formula

I’m sure by now, you’re seeing the use of video sales everywhere you turn.  From weight loss niches, forex trading, to making money online.

I’m sure, if you’re like me, you think they’re pretty cool.

Lets talk a bit about the advantages of using a Video Sales Letter Formula.

First, they are easy to do.  All it really takes is a powerpoint program and a screen recorder.

Second, they are fast to make.  Instead of taking a week or more to write a long form sales letter, you could create a video sales letter in a matter of a couple of hours.

Third, have you said this before, who has time to read a long form sales letter?

With video, your prospect doesn’t have to read the entire sales letter.  Besides, what do they do anyway?  They scroll right to the bottom of the page so they can see how much your product costs, right?

Using the video sales letter formula, you don’t have to worry about that.  And in the formula, you can a a “Magic Buy Button” script so that the price doesn’t actually appear until you’re ready.

That way, your customer has to watch the video to a certain point, giving you time to engage them and stir up emotions.

Have you ever written a sales letter and wish it could be read the way you want it?  Sometimes punctuation isn’t enough.  Nor is highlights, font changes or pictures.  If you want it read in your voice, than the best way is to use YOUR voice.

Some of you are probably afraid of video.  But you don’t have to be.

You don’t even have to be on camera!  You can just record powerpoint slides and use your voice.  If you’re uncomfortable with your voice, just have someone else read the slides for you!

Look, video is the wave of TODAY.  Not the future.  If you want to start converting your traffic at a higher percentage, then you need to use the video sales letter formula.

I’m even using more video sales letters when promoting affiliate products.  I basically drive traffic to a video sales letter.  The main objective of the video sales letter is to warm up the prospect so they are excited about the video I’m sending them to.

What it has meant for me is an increased conversion rate.  And, as you know, that means greater profits!  I’m not even spending more on new traffic.  I’m just converting more of the traffic I had.

In a promotion I did in February, I converted affiliate traffic at nearly 3%.  What would that do to your profit margins if you could covert your PPC traffic into buyers at a higher rate?

For me it was huge.  Which is why I’m a RAVING FAN of using the video sales letter formula.

So, you’re probably thinking, just what the heck is this video sales letter formula?

It’s a step-by-step process to create a video sales letter.  To learn more about it, click the link below!

Video Sales Letter Formula