How To Make A Video Sales Letter

The hottest thing in marketing today is a video letter. Everybody is using them, from insurance companies to wellness programs. Every major advertising agency has a department that produces them for their clients. No self respecting company will even consider doing a campaign without developing several types of video letters. The age of ordinary sales letters has passed. Why would anyone bother reading them, when you can see cool video and still get the information? How to make a video sales letter:

Video Sales Letters are pretty easy to make. All you need is a presentation program, screen capture software (both of these are available in free versions) and a microphone. Simply record your voice over the PowerPoint presentation while capturing it and you are done. Simple as that. No expensive production, complicated audio and video editing software, nothing. You can make one of this in a single afternoon. Just use your imagination and follow few simple rules.

In order to produce effective video sales letter, you need to think through what is that you want your potential customers to know about you and your product. Introduce your self and explain why your product is important.

If you have any negative feedback, now is the time to address it. Then you should proceed to tell why is important for customers to buy your product and in what way it will benefit them. Add a few sentences about the product it self, emphasizing its value points and then move to the price.

Include all the bonuses you are offering and promotions, if you have them. Make sure to again underlie a value of your product and what are the customers getting for their money.

The background you use should reflect the fine points of your product, ensuring that visual content is representing the narrative. Experiment little, select few of your friends and have them watch preliminary versions before choosing the one you’ll send out into the world. You’ll be surprise what a difference an unbiased opinion can make.

If you are making video sales letter for the first time, and you are still learning how to make a video sales letter try to keep everything simple. You don’t want to turn into a PowerPoint mess. Also, if you are not happy with your voice, get someone to narrate for you. Plan ahead and always try to have a bigger picture in front of you. Follow this simple advices and your video sales letter will be a success.